Storytelling is the way we talk irrespective of what platform we’re on. Whether through a conversation in person or in an email, on another social media platform, onstage, or on a podcast, creating good content still matters. It’s only through creating content(Content Marketing) that attracts customer and make them understand your values, care about your origin story, or know anything about your products.
Social media has made effective word-of-mouth advertising that a whole lot bigger, faster and extra on the spot. People can now influence each other more than ever, creating what’s been called the biggest revolution to hit content marketing since TV.
The Message Matters More Than the Medium
With Social Media Platform actively repressing content from reaching intended audiences, many marketers and publishers are understandably questioning the value of producing content. But there are also many methods to convey ideas about your brand and keep your name top-of-mind. Ultimately, the message matters more than the medium.
The Four Fundamental Questions of Content Creation
There are four fundamental questions at the core of any messaging strategy:
What to say?
How to say it?
To whom are you saying it and why?
The content isn’t a bullet that solves all of your marketing/advertising problems. Content Marketing in any format should be a smart, strategic part of a larger marketing mix. Then, it should be combined with wise advertising spending and placements.
Fundamentally, content marketing dispenses content of all kinds, to all takers, all the time. Content can take any number of forms: social media posts, blogs, websites, articles, slideshows, webinars, podcasts, white papers, video, photos and more.
Coming up with compelling content topics is the lifeblood of content marketing. Ask yourself, “What ideas can I generate that are related to helping others do something, think of something or have a new point of view? What ideas can I think of that will prevent mistakes, solve problems or share successes?” The flow of engaging, relevant ideas will keep the content that informs your content marketing program in strong form. Repurposing some of these ideas will create even more ideas. Getting ideas from target market members, including customers’ and prospects’ “pain points,” is always a great start to content generation.
Four Common Myth to create content that attracts customer or Clients
1. To create content you need to be creative.
2. Your business does not need to create content.
3. You always need to be selling.
4. To create content you need to be a good writer.
Coming up with content ideas and knowing what to say are the two biggest challenges people face when it comes to creating content. The primary things in content creation are developing a content strategy. The process actually isn’t some big mystery or a stroke of genius that happens in a few seconds.
Consistently generating content ideas comes down to two basic things: focus and format.
The focus asks, “What am I talking about?” and the format is simple, “How am I bringing it to life?” Every piece of content you’ve ever consumed in your life—films, books, podcasts, or articles—has a focus. It’s about something. And it’s presented to you in some way. That’s the format.
Combining all of the possible intersections and structuring them in this format shows that you probably already have the ingredients to create the content ideas in your head.
How to Explore Content Formats
You may find a format that most naturally suits you. Lean into it, especially if you’re just getting started developing content. Develop multiple topics through this one format.
Once you feel greater relaxed and confident with creating content material, permit yourself to branch out and strive something one-of-a-kind. It can be a brand new format which you hadn’t formerly considered like plotting your content material on a map or the use of a quiz.
Understand the Audience
Once you’ve determined what to say and how to say it, the next step in the content creation process is to ask “to whom” you’re speaking. This means identifying your intended audience, which in turn determines how you tell your story.
“Do you tell your friends about your weekend in the same way you tell your boss and your grandmother?” The information might be the same, but it’s probably presented differently based on who’s listening. The same concept applies to the content you create for your business.
There are a number of ways to learn about your audience. There are experts at creating customer profiles and segmenting audiences on social media. However, the best way to get to know your audience is to talk to them. Not everyone is a local business owner who could strike up face-to-face conversations with their customers. So if this isn’t possible, We suggest having office hours in your Facebook group or hosting a live broadcast on Instagram.
Your biggest supply of audience records may be found in your social media insights and analytics. Pay attention to who’s enticing with you on social media and discover commonplace floor within their profiles.
I add that conducting an easy survey amongst your client base or readers can get at this information. Ask questions on their demographic or employment information, which of your products or content they consume, how they heard about you, and what else they would love to examine from you.
It might wonder you to discover that your target market isn’t who you anticipated or that it reaches several very exceptional demographics. This way that one piece of content material received match all. But there’s no motive you can’t create more than one versions of a chunk of content material and strategically use each to goal exclusive parts of your target market.
After establishing the what, how, and who of content creation, the last and most important piece is asking why you’re creating this content. What’s the goal and intent of what you’re saying? How does a particular video, blog post, or any other material you’ve produced bring the story to life?
What we most often end up with is content that isn’t going to do what we want. Always gut-check yourself and ask if your efforts are serving anyone from a business standpoint.
You need to start to see content as part of your marketing system.
If you are reading this post, you know that’s not enough to create content the first time that you design your website.
You need to learn how to attract visitors to your website and more importantly how to convert them into clients
Having a content strategy will allow you to do that exactly.