Specifically, we want to assist organizations/business owner of all kinds to quickly and accurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective. We think it sucks that so much of web marketing today is “buy ads on Facebook and Google.” That duopoly makes marketing less creative, less interesting, and less fruitful. It’s great for Google and Facebook’s bottom line, but that’s where the benefit ends.
The alternative is to help identify other places that deserve marketing investment — not just advertising, but partnerships and outreach, guest editorials and content contributions, authentic endorsements and organic references. We can help marketers identify the publications and people that influence their target audience. And *that* can help marketers /Business owners spread their money and their efforts more broadly. We’re excited to help solve this problem, and hopefully, to help diversify the kinds of marketing organizations consider.