Now, there are 3 reasons why you should try and rank any videos on Google.
First, it’s much easier to rank high for competitive terms compared to web pages.
Second, the traffic you get is free and pretty consistent.
And third, the extra things you need to do aren’t that difficult or time-consuming.
As I’m sure you know, videos have been appearing more and more in Google’s search results. In fact, video carousels nearly doubled in the SERPs in 2017. Now, video SEO is a bit different from YouTube’s SEO. Video SEO is the process of increasing visibility and ranking in search engines like Google. Whereas YouTube SEO is the process of increasing visibility and rankings in YouTube search. The good news: properly optimized videos for Google can also rank in YouTube and vice versa with just a few additional things.
So today, I’m going to walk you through the step-by-step process to rank your YouTube videos on the first page of Google & Youtube.
Plan your videos
First and foremost, plan your videos before you create them. If you’re creating how-to videos, the last thing you want to do is stumble over your words or show sloppy demonstrations. Proper planning helps keep your ideas on point and gives you the advantage of intentionally including keywords within your video, which people believe YouTube uses in their ranking algorithm
Find video topics with ranking and traffic potential
Step two is to find video topics with ranking and traffic potential. Google ranks content that best serves a user’s query. And generally speaking, if videos are ranking high OR are prominent in the SERP, it’s a sign that creating a video on this topic has the potential to get views from Google.
For example, if you search for “best leather jacket,” you’ll see all results are more or less blog posts. So trying to rank a video for this keyword would be pointless because you won’t rank and therefore you won’t get views through Google search.
Now, key in something like “leather jacket unboxing,” and you’ll see all results are from YouTube.So in addition to YouTube search traffic, there’s potential to get views from Google’s audience too.
It goes without saying that your videos need to engage your audience, meaning long watch times, high audience retention, and boast-worthy session watch times. Now, something a lot of creators forget is that the Internet is more or less text-based. So if Google, YouTube, or whatever search engine can’t interpret the text attached to your video, then you’ll never rank. So optimizing videos aside from engagement, is all about giving as much context as possible to search engines. And the way you do that boils down to the words spoken in the video, matching visuals, and metadata. All of these are easy to implement but they require some planning.
Let’s go through some strategies. For speech in the video, I highly recommend scripting your content or outlining them in detail so you don’t go off the track. Plus, YouTube is able to extract some meaning from the audio and video. And I believe this is how auto-generated closed captions happen. Scripts and outlines help you to be concise, and they also allow you to mention specific keywords you want Google to pick up.
Create an enticing thumbnail
The next step is to create an enticing thumbnail. It’s no secret that great thumbnails lead to more clicks. So I have a few tips to help you out. First, don’t use a screenshot or a still from your video. Instead, create a custom thumbnail that contrasts from both Google and YouTube’s SERP.
Now, compare that to a thumbnail that uses Google’s colors and you’ll see it doesn’t create the same effect. Tip two is to make your pictures consistent with the video title. If possible, then try to go beyond the typical business smile and title which in my opinion, makes the thumbnails stand out from competing videos.
Embed your video on the blog post
When you embed a video on your blog post or website, it’ll cause visitors to stay longer on that web page. This is also one of the contributing factors to rank in your blog post in Google search. Just make sure you optimize the title, description, and tags similar to what you do for YouTube videos.
Boost your click-through rate
Your click-through rate is the percentage of people that see your video in the search results and click on it. As it turns out, YouTube pays very close attention to your video’s click-through rate, and if lots of people click on your video, YouTube will give your video a rankings boost. In fact, YouTube’s own data shows that your click-through rate is key. So how do you increase your click-through rate without using clickbait? Use brackets and parentheses in your video title.
Industry studies show that you can get up to third more clicks just by adding brackets to the end of your title. That’s because the text in your brackets gives someone a sneak preview into your video which makes them more likely to click
Add timestamps to your videos
The final step is to add timestamps to your videos. And this can help you get the “key moments” feature on Google. Google explains: when you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search will provide links to key moments within the video, based on timestamps provided by content creators.
And this can help you get the “key moments” feature on Google. Google explains: when you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search will provide links to key moments within the video, based on timestamps provided by content creators.
So that’s how Rank Any Videos In Google And Youtube . Now I’d like to hear what you have to say.
Which strategy from today’s post are you ready to try first?
Are you going to Optimiz Videos
Maybe you’re ready to add timestamps to your videos.
Either way, let me know by leaving a comment below right now.